The Year of Mobile Responsive Design

The new normal But of course it didn’t pass and it wasn’t a fad. Mobile responsive design continues to charge forward stronger than ever. In fact, Mashable has called 2013 “The Year of Responsive Web Design.” Yet, for all its accolades — and despite the backing of industry heavyweights — there are some who remain […]

What are the 4 Must-haves for a Successful Website Redesign?

Redesigning your website can be a daunting task. But if you think it through and approach it methodically, you can make your site both beautiful and effective. You’ve probably got a deadline, you may have a budget, and of course you have stakeholders who are helping to drive the vision and will sign-off on the finished product. […]

The 90/20 Rule?

Many are familiar with the 80/20 Rule; it’s been applied to everything from wealth to work. It’s not uncommon to hear things like: “80 percent of the wealth is in the hands of 20 percent of the people;” or “80 percent of sales come from 20 percent of the customers;” or even “80 percent of […]

The Different Types of Shots

Let’s begin with a quick rundown of basic shots and what they look like: LONG SHOT Generally speaking, a long shot will include the entire body of the subject or subjects. MEDIUM SHOT A medium shot will usually depict your subject anywhere from above the knees and up to just above the waist and up. […]

Appraising the Real Estate Video Market

Real estate shoppers have been sold on the concept of pre-qualifying their properties of interest via video for a long time now. But realtors have been slow to jump into the parade. Many realtors avoid online video marketing either due to costs, time restraints or the belief that they lose out by not having that […]

Pro vs Amateur Videographer

The basic building blocks are the same for every kind of video and there’s no getting around the fact that you’re going to need to understand them. It doesn’t take much to distinguish the knowledgeable videographer from “just some guy with a camera.” Just a few vital techniques make a big difference and you’ll be […]

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